Monday, April 22, 2019

When women football started, not many were fond of it. Some viewed it as just a hobby for those who were playing while some said it was an absolute joke, as it was miles

The empowerment of Women's Football

The empowerment of Women’s Football

behind the professional men football. However in years to follow, the meteoric rise of women football came as a surprise for many who were sceptical about it at first. However, for those who had seen it as a progressing niche, they didn’t see it as a surprise at all, but rather a phase in the continual development of the female game.

How did women football gather momentum in such a short space of time? The answer is definitely multifaceted, as we shall see below. Before we take a look at these reasons, we would just like to say women football is more like international lottery in the way it rose. Not many people can say winning the lottery is easy and if you try your luck many will chastise you for it. That is the same thing which happened with women football when it began, many chastised those involved in women football but in the end, everything worked out perfectly.

It’s always a great feeling when one performs in front of a large gathering. As the average attendance rose in matchday games in women football leagues soon after 2010, so did the performances. Attendance is one of the crucial factors that have led to the meteoric rise of women football.

Social Media
Social media has provided an easy avenue for professionals to reach more people around the world and in the process helping to spread the brand name and brand personalities worldwide. Social media is one of those non-conventional marketing tools that have been used by sporting personalities to reach a wider audience and grow the sport.

Over the years, several women football bodies have engaged in campaigns meant at reaching more people and letting them know about women football. This has greatly helped. In the UK, there are campaigns conducted by the FA such as ‘The Gameplan for Growth’ that has had a significant impact.

New signings
In an emerging sports niche such as women football, there are few well known world-class players that clubs world over have signed not just for their performances on the field but also their influence off of it.

Media coverage
The media has also been favourable to women football in recent times as they broadcast top women football tournaments like the World Cup and the UEFA Women European Cup.

About the author: Jennifer Taglione is the owner of this fabulous website Stiletto Sports. Despite writing well over 500 posts, she still maintains that she is not a sports writer! She is however a huge fan of Kurt Warner, Larry Fitzgerald, Mark Sanchez, the Celtics, and totally kicks butt on March Madness brackets! Connect with her by following her on Twitter @StilettoSportsJ and subscribing to her weekly newsletter. For more info check out the About the Editor page!

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