Round 2 of the 2010 March Madness is almost over! Whose bracket wasn’t busted by the KU loss to No. Iowa? I know mine was!
By this point in the tourney, we’ve all watched well over 1,000 commercials since there seems to be a commercial break every 20 seconds at the end of a close game.—and there have been a lot of really close games! For this week’s Sunday Funday, it’s time to look at the best and the worst commercials and ad campaigns of the NCAA Tournament!
Hands down, Miller Lite wins the NCAA March Madness Best Commercial Shootout. No one else even comes close! Even though we have seen the commercials no less than 50 times in the first four days of the tourney, they have yet to get old. In fact, we find outselves cracking up laughing more each time it airs. The campaign is based on man’s inability to express their real deep emotions….except when it comes to the important things in their lives: like beer.
My absolute favorite commerical is the Miller Lite “Ditto” one where the guy and his lady are in a picnic in the park and he is gushing about how much he loves his Miller Lite but when she asks why he loves he, he can barely articulate it. The actor totally makes the commercial. And the “I love all your teeth” is priceless!
Honorable mentions for best March Madness Ad Campaigns/Commericals:
Featuring Dr. Dre and some British/Aussie Guy. Truly hysterical. Every time the British/Aussie guy goes “Bitty Bitty boo, yeah, yeah” we laugh till our sides hurt.
They will always top my commercials list. I love their Super Bowl ads and they make me laugh every time.
Southwest, on the other hand, totally dropped the ball. Considering they are a huge sponsor of the tourney and their ads have aired during almost every commercial break during every single game for four days, you would have thought they would have poured some money into their campaign.
Instead we are stuck watching the exact same commerical over and over and over….And yes, it was funny the first three times we saw it. But it got old real fast. They should have come up with a few variations and it would have had so much more impact!
Honorable mention for Worst March Madness Campaigns/Commercials:
Coke. Maybe it’s just me, but for the last year or so, it’s starting to seem like the ad directors for Coca-Cola are actually on Coke. Or acid. The commercials get weirder and weirder. And are starting to make me think if I drink Coke I’m going to start having crazy hallucinations.
Planter’s Peanuts: Same thing as Southwest. If you are planning on showing the same commercial over and over and over to promote a great feature or a brand new product, you better make sure it’s damn funny. Not just “funny the first time you see it”
Taco Bell “New Shrimp Taco:” First let me just say that it’s not just the commercial that sucks. The whole idea of a shrimp taco from Taco Bell is totally nauseating. I can’t think of anything I’d like to eat less than that. And I eat a lot of weird stuff. In addition to my notes for Planter’s Peanuts, if you are going to launch a new product and show the same commercial over and over to promote it, you might want to make sure the product isn’t absolutely disgusting and makes people want to vomit every time they think about it. (For the sake of all my viewer’s stomachs I will not be posting this video. Makes me queasy just thinking about it.)
Capitol One: But then again, I haven’t liked a Capitol One commercial since they started using those Viking people as they “mascot.” Totally don’t get the commercials. At all.
Do you agree? What are you fave commercials of the tourney or is there one that you truly can’t stand? Leave me a comment below or send me a tweet @StilettoSportsJ